Wed. Jun 19th, 2024

SEBA Bank, a leading crypto bank simplifying access to the crypto markets through a suite of fully regulated banking services in Switzerland, has appointed, Amy Yu as Chief Executive Officer (CEO) of its APAC division. The appointment demonstrates SEBA group’s commitment to expand across the region and Yu will initially be located in Singapore. To cater for the group’s expansion plans in Asia Pacific, SEBA Bank also recently opened a Hong Kong office for its Hong Kong subsidiary.

As a deep domain expert in both crypto and traditional banking in Asia, Yu has over fifteen years of experience in financial services spanning capital markets, trading ecosystems and liquidity provision. She previously played an instrumental role in regional and institutional growth strategies for market leaders in the crypto industry, a global derivatives exchange and prime broker. Prior to her move into the digital assets space, she supported the development of JP Morgan’s Prime Services in the APAC market.

Franz Bergmueller, CEO of SEBA Bank, commented

“Our appointment of Amy Yu as Chief Executive Officer APAC is a key step forward in continuing our growth in the APAC market. Following the recent opening of our office in Hong Kong, Yu has the successful track record and expertise to capitalize on this momentum and lead our business through the next pivotal phase of development in the region.”

SEBA Bank has also recently partnered with Hashkey, a regional leader in digital asset management and blockchain solutions, to accelerate the institutional adoption of digital assets in APAC and globally. The APAC market has one of the world’s highest adoption rates of cryptocurrency, with Singapore and Hong Kong being the regional hubs for such technology and initiatives.

Amy Yu, Chief Executive Officer APAC, commented

“I am proud to join the deeply talented team at SEBA and support the group’s continued global growth in this dynamic and expanding region. SEBA plays an important role in the industry by continuing to enlarge its presence in the region as well as becoming firmly committed to the crypto ecosystem.”


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